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Sales Promotion Strategy

Sales promotion is a form of marketing, usually aimed either at the distribution channel or targeted customers.  It is predominantly used for introducing a new product in the market, attracting traffic, stock clearance, and to boost sales in the short-term. It is mostly associated with the marketing of products than services. The necessity of sales promotion strategies emanates from the intense competition in the marketplace hence sellers have to devise strategies to attract the customer’s attention.

The Sales Promotion Strategy covers product awareness in order to generate interest.  Marketers find sales promotions to be very effective to generate people’s interest in a product or service. Sales promotions can significantly boost customer traffic. Sales promotion mechanisms are generally designed to move consumers to action through stimulation of demand.  A Sales promotion strategy also seeks to reinforce brands.

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