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Sales Promotion Strategy
Sales promotion is a form of marketing, usually aimed either at the distribution channel or targeted customers. It is predominantly used for introducing a new product in the market, attracting traffic, stock clearance, and to boost sales in the short-term. It is mostly associated with the marketing of products than services. The necessity of sales promotion strategies emanates from the intense competition in the marketplace hence sellers have to devise strategies to attract the customer’s attention.
The Sales Promotion Strategy covers product awareness in order to generate interest. Marketers find sales promotions to be very effective to generate people’s interest in a product or service. Sales promotions can significantly boost customer traffic. Sales promotion mechanisms are generally designed to move consumers to action through stimulation of demand. A Sales promotion strategy also seeks to reinforce brands.
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COURSE CONTENT & DELIVERY
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Syllabus Indicative Content | ||
1 | Introduction to fundamentals and Objectives and sales promotion Identifying sales gaps and solutions Performing sales promotion by differentiating your product Direct Marketing Publicity and Public Relations Corporate advertising Internet and Interective media Budgeting for sales and promotions | Self Assessment |
Units | Sales Simulations | Sample Exercises | Key Takeaways | ||
UNIT 01 | Introduction to fundamentals and Objectives and sales | Unique Selling proposition | Selling exercise Bargaining Quiz | Identify your selling strengths and weaknesses Manage the transfer of liability/ exchange of goods Close the deal | Conduct a sale |
Feedback by customers | |||||
Evaluate Performance | |||||
UNIT 02 | Identifying sales gaps | Discovering sales gaps and exploiting them | Launching a sale | Generate value when there areobjections Overcoming objections with positive feedback from customers Realising solutions from your own product | Conduct Negotiations |
Feedback | |||||
Spark Creativity | |||||
UNIT 03 | Differentiation process | Unique selling propositions (USP) |
| Converting customers to your own camp | Conversion of difficult customers |
Feedback | |||||
Understanding styles of converting difficult customers |